See what we think.
Regular comment and insight on the industries we work in and the technologies we work with.
The Game-Changing Impact of Large Language Models in the Corporate Realm
The integration of technology and business isn’t a new phenomenon; however, the introduction of large language models (LLMs) like GPT-4 has proven to be a watershed moment for various industries. LLMs offer much more than just automation; they bring an unprecedented level of nuance and context-sensitivity that was traditionally the domain of human experts. This
Data-Driven Storytelling: How Media Companies are Changing the Narrative
In an era inundated with content, where the average consumer is overwhelmed by choice and information, media companies are being compelled to reimagine how they create and disseminate stories. Once the purview of intuition, creativity, and gut-feel, storytelling is becoming an increasingly analytical endeavor. Welcome to the age of Data-Driven
An Evolving Symbiosis: Corporate Industry and Social Media in the Current Landscape
In the last decade, social media platforms have shifted from virtual spaces of personal expression to omnipresent juggernauts shaping public opinion, politics, and, more importantly for our discussion here, business landscapes. Conventional wisdom would once categorize sectors like banking, financial services, and the legal profession as ‘too serious’ for the
User Experience (UX) Trends: Lessons from the Gaming Industry
When we think of the gaming industry, we often visualize dazzling graphics, adrenaline-pumping action, and compelling storylines. However, underneath the surface lies a layer of meticulous design and engineering aimed at providing an extraordinary user experience (UX). As a result, other industries, from e-commerce to financial services, could garner valuable
Rethinking Content Strategy in a Privacy-First World
The marketing landscape is undergoing a seismic shift. Stringent data privacy laws and increasing public awareness about the implications of data misuse are fundamentally changing how businesses approach content strategy. If the Cambridge Analytica scandal jolted us awake to the uncomfortable realities of data exploitation, recent legislation like the European
How the Software Industry is Driving the Need for More Agile Marketing Strategies
As one of the most dynamic sectors, the software industry has long understood the symbiotic relationship between rapid development cycles and agile methodologies. However, what is increasingly becoming clear is the profound impact of this industry on the shaping of modern marketing strategies, not just within tech circles, but across
The Future of Programmatic Advertising in Financial Services
In the labyrinthine world of financial services, where regulations are many and consumer trust is hard-won, the advent of programmatic advertising might appear as a double-edged sword. It promises efficiency and precision but also introduces a layer of complexity that demands acute understanding. However, the future of programmatic advertising in