synesis

The Sustainability Angle: How Green Tech is Influencing Digital Strategies

branding, digital, marketing, social

As society grapples with the urgent imperatives of climate change, sustainability has moved from the fringe to the mainstream. For businesses, the transition toward green tech isn’t just a nod to corporate social responsibility—it’s a pivotal element shaping modern digital strategies. The financial sector is one of the first to align its digital initiatives with …

The Sustainability Angle: How Green Tech is Influencing Digital Strategies Read More »

The Dawn of AI: Transforming the Landscape of Branding and Marketing

ai, branding, digital, marketing, social

In the era where data is often described as the new oil, the fusion of Artificial Intelligence (AI) with branding and marketing is akin to the refinement process: complex, valuable, and increasingly indispensable. The technological advancements in AI have transitioned from the realm of science fiction to tangible assets that companies are leveraging to revolutionize …

The Dawn of AI: Transforming the Landscape of Branding and Marketing Read More »

Navigating the Post-COVID Digital Landscape: Lessons from Financial Services

ai, branding, digital, industry, marketing

In the labyrinthine world of financial services, where numbers are the lingua franca and risk management is the sine qua non, COVID-19 delivered a lesson in adaptability and resilience. The pandemic disrupted not only trading floors but also recalibrated the importance of digital engagement across the industry. Financial services companies, once traditionalist bastions, found themselves …

Navigating the Post-COVID Digital Landscape: Lessons from Financial Services Read More »